Your clients are part of your marketing strategy.
If you currently have clients, I want you to get more from YOUR experience with them than payment and new knowledge.
Your relationship with a client can live far beyond an initial sale or even beyond follow-up sales. The relationship lives on through client testimonials.
Testimonials are important and worth your time. They signal to people right away that you can solve their problem.
I want to share something with you as a “thank you” for supporting my efforts to get this community going: how I gather and organize testimonials.
At some point in the coaching/consulting process, I send clients a link to a Google form that has questions about their experience working with me1. I am clear with them that by filling out the form, they are consenting to writing a testimonial that may be posted on my website, on social platforms and other places.
Collecting testimonials this way removes any nerves I have about asking for a testimonial. Also, the process is just easier to manage this way. All my testimonials go to the same place. I can easily create a spreadsheet of responses and look at them all together. This helps me:
easily select the right testimonial(s) for a particular post.
study the testimonials (side-by-side) for themes and patterns.
use what I learn from those themes and patterns to refine my offers and marketing.
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For good measure, I am sharing with you two testimonials and a recommendation.
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Show us one of your testimonials.
People can also give me reviews on LinkedIn.