Each monthly (software) subscription you pay should help you feel more at ease in your business. It should smooth out processes. It should help build relationships.
Whatever the subscription (Zoom, Loom, Sales Navigator, Calendly, Basecamp, Asana, Honeybee, ZoHo, Stream Yard, Convert Kit, web hosting …….), the software should make it easier for you to communicate your business and take care of people, including yourself.
By the way: I am talking about monthly subscriptions because they seem like less of deal than an annual lump sum for a subscription. “Oh sure. I can pay $10 a month”. “I can cancel it whenever I need to”.
If you are paying for a subscription that is not growing relationships for your business, the software company is charging you for a product that cannot meet your needs; that cannot put you at ease. An unused app is definitely not meeting your needs.
If you are paying for a software subscription you haven’t used in 1 to 2 months, ask yourself if you will honestly ever use it. If you really think you will use the software, ask yourself why you are not using it right now:
Do I need someone to run the software for me?
Do I need someone to sit with me while I get used to using the software?
Do I have to undo and then redo the processes I already use to use the software?
Did I have a really good reason to get the software, but now the reason is unclear?
Do I need to take more time to figure out exactly what I do in my business?
Then ask:
What change (in my business or in the software) would make the software useful to me?
Is it worth it to hold on to this subscription a second longer?