If you ask me:
Can you help me fix my website?
Can you help me price my program?
How do I get my employees to take ownership of this program?
Why do I have so many social media followers and hardly any sales?
I will hear your words. I will accept that you believe you have a problem with your website, with pricing your program, with your employees not taking ownership or with having lots of followers with few sales.
Actually, I get these questions often.
Shortly after asking these questions, people begin to tell their stories. I give people room to tell their own stories.
When people have room to tell their own stories, they stop telling the stories they hear online. They stop talking about shifting their mindsets. They stop talking about 10K in 30 days. They stop talking about damn websites.
THEY discover they are unclear about two basic points:
What they do
Who they serve
Who they serve is often the highest barrier.
If you are late-diagnosed ANYTHING, for example, the urge to create solutions for people who have had life experiences like yours is STRONG! That’s wonderful, as long as that is a clear goal of your business.
One of the kindest acts you can do for yourself is to get clear on who your idea client/customer is. Then, get to know them by talking to them - before you need a sale. Once you get clear on what they need and want, decide if you are still the person/business to take care of them.
If you don’t take the time to do this (and if you are a self-aware person), you will always be afraid of your clients. Yes. Afraid. You will always:
Feel like you are conning your clients.
Feel like you are overpricing your clients.
Feel like you are short-changing yourself.
Be guessing what your clients needs.
Be second-guessing yourself.
Let’s start here:
What do you do?
Who do you serve?
Everything else is a zany little icebreaker, but I’m here for that as well.